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Marketing

Marketing Courses & Requirements

Degrees Offered:

  • B.A.: Marketing

Course Listings

  • Click here to read complete descriptions of the Marketing courses offered at Wittenberg (Academic Catalog - Page 178).

Degree Requirements:

Major in Marketing (56 credits)

Required Courses – 44 credits

ACCT 225 Financial Accounting – 4 credits
ACCT 226 Managerial Accounting – 4 credits
DATA 227 Introductory Statistics – 4 credits 
BUSN 212 Business Research Methods – 4 credits
BUSN 330 Financial Management – 4 credits
BUSN 340 Marketing Management – 4 credits 
BUSN 365 Managing Effective Organizations – 4 credits 
BUSN 442 Creative Promotion Strategy – 4 credits
BUSN 460 Strategic Planning & Policy – 4 credits 
ECON 200 Principles of Economics – 4 credits
Required professional experience: BUSN 381 or approved internship – 0-4 credits

Electives for Marketing Major – 12 credits
Three courses chosen from the following (one of which must have BUSN prefix):

  • ART 145 Digital Imaging – 4 credits
  • ART 242 Digital Photography  β€“ 4 credits
  • ART 280 (Approved Topics) – 4 credits
  • CMDM 206 Reasoning & Communication – 4 credits
  • CMDM 220 (Approved Topics) – 4 credits
  • BUSN 250 International Business (or approved alternative) – 4 credits
  • BUSN 270 Business Ethics OR PHIL 107 Living Ethically – 4 credits
  • BUSN 370 Business Law – 4 credits
  • BUSN 343 Digital Marketing – 4 credits
  • BUSN 345 Cases in Marketing Management – 4 credits
  • ENGL 240 Intro to Creative Writing – 4 credits
  • ENGL 270 Literary Form & Interpretation – 4 credits
  • PHIL 110 Logic & Critical Reasoning – 4 credits
  • PSYC 101 Intro to Psychology – 4 credits
  • SOCI 110 Cultural Anthropology – 4 credits
  • SPMG 222 Sport Marketing – 4 credits
  • THDN 240 Playwriting – 4 credits

Click here to view the 4-year plan for Marketing majors

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